Fight Fire With Fire March 23, 2025
Cloudflare (the company who hosts this site at time of writing via its Pages product) just announced “AI Labyrinth”. If you don’t know, Cloudflare is a passthrough for a large portion of the internet. That means it can block or stop certain types of traffic it thinks is malicious. To that end, it created an opt-in feature for sites behind Cloudflare to trap AI bot scrapers targeting sites by giving the bots a ton of fake content… using generative AI. This way, the AI scraper receives a bunch of generic and real information, but the real site isn’t actually scraped. Pretty clever trick, I’d say.
Trapping misbehaving bots in an AI Labyrinth
Cloudflare